A thank-you for registering: $37 today (save $160) · price expires in 15:00
$160 off · your new-student thank-you price

Get Paid to Grow Your Email List

let it be easy

You just grabbed your seat for the masterclass on daily sales without social media. Smart. Before you go, here's the shortcut: a tripwire funnel that turns brand-new subscribers into paying customers the moment they join your list. Build it in a day. It sells while you're at the soccer game.

Your 81% discount disappears in
15Min
:
00Sec
$197 in the shop $37 on this page
Turn browsers into buyers now →
Instant Results · Lifetime access · 7-day no-questions-asked refund
Flo the Funnel Fixer — complete tripwire funnel system mockup
Kate Kordsmeier
Why listen to me i practice what i teach

Meet your anti-guru

I'm Kate Kordsmeier, and I've built my whole business on small sales that compound. My income comes from SEO, email, funnels, and a stack of little offers quietly selling around the clock, without me posting a thing.

Tripwires are the engine. They turn brand-new subscribers into buyers on day one, and a $27 buyer who got a quick win is the easiest person you'll ever sell to next. That's how a tiny first sale becomes a repeat customer who climbs into my bigger offers. Without tripwires, that climb is a lot steeper.

$0
Earned without posting on social since 2021
0
Orders in the last 12 months
0
Tripwire, bump + upsell sales this past year
7:14
Saturday, June 21
K
Kartra now
New sale — Tripwire Toolkit · $27
+
Kartra now
Order bump added · +$17
S
Stripe now
Payment received · +$397
♥
Success with Soul now
You made $441 while you slept

Wake up to a sales notification for a product you forgot you made. Watch a bump offer you set up on a lazy afternoon quietly pull in a couple grand over a few months.

That's a tripwire doing its job: turning the traffic you already get into buyers, without launching, without hustle, without a single post. It's how you make your first sale faster, and how a list of subscribers becomes a list of buyers.

  • Make sales before you have a big list
  • Get that first sale faster than ever
  • Grow a list of buyers, not just subscribers
  • Build a culture of buying from day one
  • Get instant feedback on what sells
  • Spot your most profitable people early
watch one subscriber become a buyer

The funnel you'll build, start to finish

Four little pieces, working as one machine. Here's how a single new subscriber's order grows on its own.

They arrive

Free gift

Someone opts in for your freebie and lands on the thank-you page.

Free
→
Layer 1

Tripwire

One irresistible offer, only for the next 15 minutes. Their first yes.

$27
→
Layer 2

+ Order bump

A one-click add-on right at checkout. Most people say yes.

+$17
→
Layer 3

+ 1-click upsell

A natural next step after the first yes (with an optional downsell).

+$397
Subscriber · $0Buyer for life · $441

Example numbers, your prices are yours. The point: one new subscriber, three easy yeses, and a buyer who keeps ascending into your bigger offers.

Flo
Your Funnel Fixer · trained on Kate's framework
Hi! I'm Flo. Tell me what you sell and I'll build your tripwire funnel with you. Where do you want to start?
Where do you want to start?
Which funnel should I build first? Help me set up a tripwire funnel What should I use as my tripwire offer?
Type a message...
Your unfair advantage

Meet Flo, the Funnel Fixer

A custom AI assistant trained on my entire framework.

This isn't a watch-20-hours-of-videos course. Tell Flo what you sell and she drafts your tripwire, bump and upsell, maps your whole funnel, and walks you through the tech step by step. She does most of the heavy lifting, so you can install this system into your business in a day, not a someday.

Drafts your offersMaps your funnelWalks you through the techAnswers on demand
the tools that do the work

Built to install in a day, not binge for a week

Beyond Flo, you get interactive AI tools that build the funnel with you. Tap through them.

Tripwire Stack Builder
Tech Setup Checklist
Metrics Tracker
AI Tool · Stack Builder

Design your tripwire stack

Three questions. One complete funnel. Every layer of copy included, ready to paste.

1 Lead magnet
2 Products
3 Preferences
Not sure what should be your lead magnet vs. tripwire vs. upsell? Chat with Flo first — she'll figure out what goes where before you build.
Your lead magnet name
e.g. The Beyond the Scroll Challenge
What does it deliver?
What does someone learn, get, or walk away with?
AI Tool · Tech Checklist

Your tech setup checklist

22 steps, click to check them off as you build. Your progress saves automatically. Try it:

0 of 22 done
✓
Set up your lead-magnet opt-in page
✓
Set your tripwire page as the opt-in thank-you page
✓
Add a countdown timer (Dynamic, based on landing date)
✓
Add a clear CTA button to purchase, above the fold
✓
Link the CTA button to your checkout page
✓
Redirect the tripwire page to full price when the timer expires
✓
Create the product for your tripwire offer
✓
Add a bump-offer product to the checkout
AI Tool · Metrics Tracker

Know exactly what's working

Enter your numbers and conversion rates calculate automatically. Here's what "good" looks like at each step:

StageTypical rangeAim for
Lead Magnet Opt-In30–60%Above 50%
Tripwire Conversion2–15%Above 8%
Bump Offer10–30%Above 15%
Upsell10–20%Above 10%
Downsell10–25%Above 10%
Get the Toolkit — $37
Real talk before you buy

A tripwire won't replace your income. That's the point.

These are small offers by design, often $7 to $47. But small is exactly why they work. Those little sales turn total strangers into buyers on day one, and the easiest person on earth to sell to is someone who's already bought from you once and gotten a quick win. Here's the climb that little first sale kicks off:

1

The tripwire

A stranger says their first small yes and gets a quick win.

$27
2

The repeat buyer

They trust you now. The second sale is easy.

$197
3

Your signature offer

They're ready for the thing you really want to sell.

$997
4

Your highest-ticket

A buyer for life who keeps ascending.

$1,997

(And yes, if you run ads, those small sales quietly cover the cost of the lead. Nice bonus, not the main event. Example numbers.)

everything you'll learn + get

What's inside the Toolkit

Refreshed for 2026 with AI built in. Tap any lesson to peek inside.

1

The Tripwire Workflow

+
See how the freebie, tripwire, bump, and upsell layers fit together and the different job each one does, so the whole funnel runs like one machine instead of four disconnected pieces.
2

Choosing Your Offers

+
What actually makes a tripwire, a bump, and an upsell convert, plus how to pull all three from things you've already made instead of building from scratch.
3

Pricing, Discounts + Urgency

+
How to price each layer for yeses (not ego), when to discount and when not to, and what "good" conversion looks like at every step of the funnel.
4

Map + Audit Your Funnel

+
Map the whole funnel before you build a thing, then audit what you already have. Your first tripwire is usually already sitting in a Google Drive folder, waiting.
5

AI Prompts to Get Unstuck New · 2026

+
Plug-and-play AI prompts (and Flo, your Funnel Fixer) to choose, position, and price your offer and map your funnel, so you're never staring at a blank page.
6

The Kartra Tech Build

+
Import the templates and wire it all up, step by step: lead-magnet page, tripwire page, the countdown timer, checkout with an order bump, and the one-click upsell (plus an optional downsell).
7

ConvertBox + 6 Places Your Tripwire Can Live

+
Pop-ups, cookie-based sales-page tripwires, and every spot on your site where you can quietly put this offer to work, not just on the thank-you page.
8

The Metrics That Matter

+
The handful of numbers that actually tell you what's working, and exactly what to do when they're not there yet.
Also included

Customizable Kartra Funnel Templates

On Kartra? Import the entire funnel into your account with one click and skip the from-scratch build entirely.

Also included

The VIP Soul Circle Community

A private Slack room of kindred entrepreneurs (the good parts of a Facebook group, away from the scroll), yours with your purchase.

Get the Tripwire Toolkit — $37
Included Bonus Training

Profitable Ads Funnel Training

Tripwires make daily sales without spending a dime on ads. But when you're ready to pour fuel on the fire, this bonus shows you exactly how — the same freebie → tripwire → bump → upsell ad funnel Kate has run profitably since July 2025.

Funnel Structure

The freebie → tripwire → bump → upsell sequence that makes paid traffic profitable.

Campaign Setup

The Andromeda-era structure that works now: one campaign, one ad set, five-ish ads.

What to Track

The exact metrics that tell you whether the ad, the page, or the offer is the problem.

Pricing + Testing

The $7 → $17 price change that made the funnel immediately profitable — and what to test next.

Plus your free Weekly Ads Scorecard · example week
$1,247
Ad spend
1.42%
CTR
$3.18
Cost / lead
$38.50
Avg order
2.14x
ROAS

A done-for-you Google Sheet with built-in benchmarks that auto-diagnoses whether the ad, the page, or the offer is your leak. About 5 minutes a week.

Includes a guest expert panel with Meta ads pros Kwadwo (The Art of Online Business) and Melissa Litchfield (Litchfield Media) on testing, creative, budgets, and what's actually working right now.

Get it all for $37
real people, real daily sales

What happens after the Toolkit

★★★★★

I built my email list for a year before my first sale. After this clicked, I got my first 10 sales ever — then I started getting tripwire sales without even paying attention to my business at all. A reminder to set up systems that work for you.

Olena S.The Room member
★★★★★

I set up my tripwire with the funnel fixer bot before a speaking gig. Of the 30 people there, 6 grabbed my freebie and 3 who bought the tripwire also bought the upsell. The perfect way to test it before running ads.

Radhika Lucas
★★★★★

I made my first sales since setting up my tripwire, upsell and downsell — after earning close to $0 all year. I haven't been this lit up about my marketing in so long, and all without social media.

Morgan B.Holistic Wealth Coach
★★★★★

I grew my email list by hundreds of subscribers in a few weeks and made my first tripwire sale. I'm no longer waiting for clarity to take action — I'm finding it through action.

Kat Dwyer
★★★★★

A no-fluff course that really broke down the strategy of tripwires and gave me tech templates to get started even though the tech intimidated me. Everything was clear and well presented.

Elizabeth H.
★★★★★

I joined to raise my sales with more products. The rundown on tripwires, order bumps and upsells was unbelievable. I can put these everywhere — and I'm just getting started.

Bente E.

“I started getting tripwire sales without even paying attention to my business at all.”Olena S. · The Room

Kate Kordsmeier
This is for you if
  • You already have a website and at least one way for people to join your email list
  • You've got traffic coming in, and nothing greeting new subscribers but a welcome email
  • You'd rather set something up once than launch on repeat
Skip it for now if
  • You're starting completely from scratch with no site and no offer yet. Go watch the masterclass first, then come back for this.
grab it before the timer's up

Your thank-you price

$0
You save today
0%
Off the shop price
Tripwire Toolkit · your investment
$197$37
One-time payment · lifetime access
  • All 8 lessons, refreshed for 2026 with AI prompts
  • Flo, the Funnel Fixer AI assistant
  • The Stack Builder, Tech Checklist + Metrics Tracker tools
  • Customizable Kartra funnel templates (one-click import)
  • BONUS: Profitable Ads Funnel Training + scorecard
  • The VIP Soul Circle community
  • Lifetime access + all future updates
Here's exactly what happens next
  1. Click the button below.
  2. Enter your details on the secure Kartra checkout.
  3. Get instant access + your templates, emailed right away.
This $37 price expires in
15Min
:
00Sec
Complete your order
Yes, add Tripwire Toolkit for $37

When this timer hits zero, this page closes and sends you to the regular $197 page in the shop. New-student pricing, one time only.

a few quick things

Questions?

Wait — what's a tripwire? +
A small, time-sensitive offer you show brand-new subscribers right after they join through your freebie. They get a genuinely good deal, you get unexpected income, and your funnel starts paying for itself. Add a bump and a one-click upsell at checkout and that first sale gets even better.
How fast can I actually set this up? +
In a day, if you want to. This isn't a 20-hours-of-video course. Flo drafts your offers and walks you through the tech, the Tech Checklist keeps you on track, and the Kartra templates import with one click. You build, you launch, you move on.
Do I need to be techy? +
No. You get step-by-step instructions for every level, Flo to do the heavy lifting, and if you're on Kartra you can import the entire funnel template with one click.
What if I don't have anything to sell yet? +
You probably already do. Inside, I'll show you how to turn something you've already made into a low-ticket offer that's perfect for a tripwire, with Flo to help you decide.
Is this really only available right now? +
The $37 new-student price lives on this page only, for the next 15 minutes. When the timer ends, the page closes and sends you to the regular $197 version in the shop. Once you're in, you keep lifetime access to everything plus all future updates.
What if it's not for me? +
You're covered by a 7-day, no-questions-asked refund. Build your funnel, take it for a spin, and if it's not your thing, email us within 7 days and we'll take care of it.
before you go

Your next subscriber is about to join. Give them something to say yes to.

15Min
:
00Sec

Build it this weekend with Flo doing the heavy lifting, then let it make social-free sales on autopilot. $37 today, only on this page.

Yes, add it for $37
Kate Kordsmeier can't wait to see what you build KK
Tripwire Toolkit $37 · save $160 · expires in 15:00
Add it for $37